This weekend was especially productive. I was speaking at the Delhi blog camp (http://wiki.ibnms.com/BlogCampDelhi2) organized by the Indian Blog and New Media Society (IBNMS) on how organizations, individuals and institutions can create an effective brand campaign using new media, taking up case studies and examples that have yielded commercial results for the organizations that chose to run them. It was a mixed group and frankly, way more lovely and participative that I had hoped it to be. I had expected a bunch of “whacko” techies, students and perhaps a smattering of communications professionals, who are realizing more and more that their inability to understand these new media for effective communications will make them obsolete very soon. But I was surprised to find professors, senior representatives from government establishments as well as established marketers, agencies, photographers, and journalists in addition to bloggers of many hues that just goes to prove that we are at the cusp of a new wave of marketing.
The debate and discussion was thought provoking and I learnt a few lessons in the process as well. I was excited to meet with a bunch of smart techies, who in addition to their day job ran free-to-subscribe portals like www.troublefixers.com that advised people with issues in their hardware, providing real-time solutions and trouble-fixing tips. I was intrigued by their business model that relies primarily on ad revenue right now, but perhaps needs a rethink to ensure sustainability.
It was a also a pleasant surprise to see that the book “Corporate Blogging in India” in its hard paperback version. I recall having several discussions with its author last year on the status of corporate blogging, trends that I predict, etc. Never realized they will all end up in the book. Makes for an interesting read, even if it is to give one a sense of how corporates are viewing the blogosphere!!
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