Archive for the ‘strategy & communications 2.5’ category

Enabling the Mind

December 6th, 2012

I don’t have any special passion for blindness or disabled people. Just like I don’t have a passion for someone who may be tall or short or dark or having a lisp. I define disability as a prejudice in one’s mind that makes one compare anything to a “normal” yardstick, when there can be no one interpretation to what is “normal”. When people from different backgrounds and ethnicity and gender don’t interact or have a healthy exchange of views, it results in a certain close-mindedness and intolerance that is rampant in many parts of India. The lack of exchange results in people being trapped in their prejudices, their clichés. Keeping the disabled out of a healthy exchange is no different. I firmly believe that we can change people’s mindsets and their thinking by simply ensuring an encounter between diverse individuals. And if it’s in a setting that enables one to go beyond what’s obvious and understand the strengths that the “other” has, it could bring about a paradigm shift. This is what I personally experienced when I had my first brush with the concept of Dialogue in the Dark 5 years ago, and my engagement with hundreds of business leaders, academics, social workers and students alike through Dialogue in the Dark over the last few years has made me realize just how powerful an “encounter” can be.

Many believe that a key to bring people with disabilities in the mainstream is to provide them vocational education and jobs. Of course its important and economic independence can really do wonders to bring a marginalized community to have a place in the sun. But its more important to bring a mindset change among those considered without disability. Its important to give everyone a chance to step into another’s shoes, and of course to understand their own limits, that will help them become open towards the other. Once we become more open toward anyone defined as the “other,” be it one practicing another faith, look different or perhaps with some physical disability, we will be a different society. Everyone would then realize their own vulnerabilities, understand that everyone has limits of some form or the other. And that the human spirit also has the unique ability to overcome those limits.

My mantra in the social space in the last few years, both as a consultant and an entrepreneur, is to question status quo- be it to see how for-profit commercial business can be agents of large scale change, or work with teams where geography is incidental or to challenge existing mores of scale and sustainability. My personal encounter with a diverse set of individuals in an intense Dialogue in the Dark workshop and subsequently with a visionary like Andreas Heinecke helped me shape my thinking, elevating the emotional experience I had with my blind trainers in a dark setting on a cognitive level. I learnt about myself, my physical and mental limits, and a completely new understanding of what it means to be without sight. I discovered that I could cope with the dark and my other senses took over. My encounter with people like Sabriye Tenberken of Kanthari, a unique social entrepreneurship school that helps marginalized youth to become agents of change reaffirmed the mindset change I had. The fact that Sabriye is blind or from a different country didn’t deter her from setting up a school for the blind in a harsh geography like Tibet or set up the school for entrepreneurship and her home in Kerala in India.

Sabriye is not a lone ranger. Many changemakers like her are making a huge difference to people that they work with and interact with. There is one thing common to all the stories we heard. It was about people with a passion and the courage to create an environment where people can have an open exchange. Each of these changemakers have translated the most important life skills including resilience, adaptability, empathy, humbleness, gratefulness, trust, compassion, collaboration, caring and sharing into action.

The more we all embrace this openness and understand the power of encounter, we will realize that “disability” is just a state of mind! And we all would grapple with it at some point or the other!

So maybe every year on Dec 3, we would learn to celebrate World “DIVERSITY” day instead of World Disability Day!

“Amul”ya advice

September 11th, 2012

That Dr. Verghese Kurien touched ziliions of life…literally through Amul…is a well known fact. But I had the good fortune to meet the man who with his quiet business wisdom and foresight taught me much about standing for what you think is right. The year was 1999 and I was spending a huge part of my days being in the centre of managing the controversies around biotechnology and its impact. I was torn by the arguments put forth by my good friends in many civil society organisations and the scientists on the other and everyone in between. In the midst of high strung emotions, lost pragmatism and scientific evidence, I found myself struggling to determine what was right and what I should be doing. That I was a biotechnologist by training seemed very incidental then, as not everything one learns in school can be adapted as such in life! I met Dr. Kurien at a seminar. He was deeply interested in new technologies especially those that have the promise of impacting huge numbers of people on ground and in his very unintrusive way kept asking me questions. When we felt that what we had to discuss was way more interesting that what was on at the seminar, we stepped out and without warning, he held my hand and said- “The people on ground who are the users of any technology, however complicated, are always the ones who know the best. If you can tell them facts as they are and communicate it well, you will find that they will make the best choice. Amul was founded on a sound business model: providing quality products to consumers at an affordable price. It was not built on the promise of removing poverty. The impact of small milk producers getting together to bring costs down while maintaining their quality standards helped them compete with the best. It helped them understand the bigger promise.” I never forgot that lesson.
I apply that whenever its applicable and Dr. Kurien’s advice has always stood me in good stead!
The world is abuzz today with complex definitions of what a “social enterprise” means and how social impact needs to be financially and operationally sustainable. Dr. Kurien showed the world the direction to build a viable, thriving business where it is possible to “earn well and do good” way back in 1950. In fact, I find it no coincidence that we all celebrated Amul turning 50 this year! He founded around 30 institutions of excellence almost all of which are owned, managed by farmers and run by professionals.
Just like million others who have been touched, inspired and educated by the greatness and vision of this man, I pay a small tribute in my own small way to the man who shaped my thinking. RIP Dr. Kurien.

An inspiring start to the year

February 8th, 2012

I have been on a hiatus of sorts from this wall. No reasons, really. Just didn’t find anything that inspired me to write in the last few months on this site, even though I have been writing for a bunch of other blogs and such. But somehow, 2012 has started on a rather inspirational note. So here I am.

When social meets business

Among the many inspiring chats I have had in the last few weeks, one would be surely meeting Ramin Khabirpour of Danone. He shared with me the vision Danone has for social business and how they are stitching the fabric of sustainability and social impact within Danone’s regular business. Even if one would pooh pooh much of what he said as superlative marketing, what with Prof Yunus spearheading the whole initiative, the way Danone has structured the Danone communities fund really caught my attention. In my mind, this is really an example of how business can truly contribute at a strategic level to creating large scale social impact. Just imagine if some of the world’s bigger businesses and HNIs were to come together to mentor such programmes around the world!

When social meets fun meets getting a sense of identity

Has it even happened to you that someone you meet over a casual coffee just completely blows your mind?! It happened to me a few weeks back when I met the irrepressible Mel Young at an EBS programme I was co-facilitating. Over dinner, he was this typical Scot with brilliant understated tongue-in-cheek humour. And then he told me what he does- “I run a football world cup for the homeless”, he said, casually. At first I thought I didn’t hear him well. And then the dots connected and I realized that when the power of unreasonable people is truly unleashed how magic happens. The Big Issue, a street paper that Mel started in Scotland has been described as one of the most successful street newspapers worldwide, selling nearly 300,000 copies a week and hailed as the world’s most circulated street paper. One of the main criteria for being a vendor for selling this paper is that they need to be homeless. Selling the paper gives them a legitimate income and gives them a chance to reintegrate back into society. The Big Issue Foundation supports vendors in gaining control of their lives by tackling the various issues which lead to homelessness. Mel told me proudly that one of his “homeless football stars” got selected by the Manchester United football league for an obscene amount of money recently. When I told my football crazy son about this he googled his out and told me that there are more countries participating in the homeless football due to happen this year in Mexico than the regular one! Go figure!

Is the crisis in the microfinance industry teaching valuable lessons?

March 22nd, 2011

Social enterprises have been touted as the best thing that happened to the world in a long time. Many of its proponents put forward an ambitious agenda of creating jobs, providing training and developing local services in areas of serious and long-standing deprivation, while holding out the prospect of financial viability rather than grant dependency. Without doubt that the momentum in the social enterprise “industry” has accelerated significantly (I have to add here that yours truly jumped the bandwagon two years ago, and has never been happier!!). But is this growth and attention justified? Are communities and their local economies that are supposed to be the main beneficiaries of these businesses benefitting?

I think one of the issues with the term “social enterprise” is that there are inconsistencies in how people define it. And more importantly, how such organizations in the overarching context of privatization and marketization survive and operate. Are these organizations really a radical alternative model for doing business in a social and ethical way?

The present discourse and debate around the microfinance industry is a case in point. Once the poster child of the social enterprise world, the microfinance industry has come about to signify everything that’s gone wrong with the social enterprise trying to be commercially viable. Why is that? Is it because enterprises that have a social agenda can’t be seen as making profits? Or is it that they are now a force to reckon with and the rest of the market forces are just coming to terms with this new force majeure?

Having known the proponents and key players of both Grameen Bank and SKS Microfinance for a while now, I know for a fact that their intent was never in doubt. Both Prof. Yunus and Vikram Akula are visionaries who dared to dream and give a platform for their dreams to bear fruit. And they proved C K Prahalad’s theory that there is indeed a huge opportunity to do business at the base of the pyramid. So what went wrong?

I inherently believe that any enterprise, social or otherwise cannot be impactful and do justice to its stakeholders if it doesn’t become sustainable. Financially, and operationally. But its also true that this new age financially viable social enterprise is seriously altering existing consensual and sympathetic relationships between the for-profit and not-for-profit service providers. Many people, especially the NGO sector and the polity view this as an encroachment of private sector companies into services previously delivered by the voluntary and community sector.

But I also believe that its important for social enterprises delivering value to a certain community and stakeholder not to don the halo of a messiah out to eradicate all evils that are prevelant in our society in one sweep. The microfinance industry has done a lot of good in the markets they have operated. But their marketing pitch has been that of “eradicating poverty”. I do believe it was this mismatch between what they do on ground (which is significant and highly impactful in providing those with no access to any finance to become self-reliant) and what they project and are perceived. And when it comes to owning an important stakeholder, which is the “poor”, the biggest owner of them all, especially in a shaky democracy like we have in the Indian sub-continent, the politicians feel threatened. And that really has been the reason why the wings of an increasingly mature microfinance industry have been cut unceremoniously.

It’s a lesson for all social enterprises that walk this tight rope between marketization and the intent to create social impact. We need to be credible and we need to articulate what we do and position our products and services without trying to over emphasize its impact on society . It’s a classic marketing lesson that we were taught in B-schools that have acquired a new meaning in the context of social business. Also, it’s a sign that the social enterprise model is maturing. We are moving on from fledging entities led by the heroic entrepreneurial individual who performs miracles on a shoestring budget and against insurmountable odds and reaching out for an organization built with solid citizens, well-educated professionals that could run important, properly funded local enterprises efficiently.

In 20 years time, when most for-profit businesses as well as voluntary groups have a strong social enterprise subsidiary, our kids would be learning about these times in case studies of how they fuelled the paradigm change!

every drop maketh an ocean…

October 17th, 2010

So mum used to say to me when I was a kid.

Interestingly, as I get involved more with the Palliative Care movement in Kerala, I realise that its success didn’t come from huge donations of money by a few well meaning philanthropists. In addition to a brilliantly concieved and implemented volunteering programme, a big factor in the success of the programme has come from Micro funding or small donations from a large number of people in the community (see www.concernwithoutborders.org).

This also has been a big contributor to bring in a strong element of sustainability and local ownership to community owned programs.

When programs are aided by philanthropic donations by individuals or trusts, or managed by a non-governmental organisations (NGO), generally the implementing agency takes responsibilities for procuring and managing funds and the community is neither expected to contribute nor have any direct involvement in how this money is spent. Community involvement if any is marginal and not intrinsic to the definition of success of the programme. Such programs owned by external agencies suffer from the disadvantage of being unsustainable once the agency / funder decides to pull the plug on the programme.

A programme that has ground-up support and has demonstrated effectiveness can also be more easily integrated with the mainstream programmes run by the government, and impact a larger policy and implementation decision.
For example, in Kerala, the 300 odd palliative care units are organized and supported by Community Based Organizations (CBO). Most are independent units, but some are based in government and private hospitals. The CBOs are mostly supported by local communities and are self-sustaining in terms of manpower, funding and other amenities. In many places, the Local Self Governments Institutions (LSGI) have come forward to work with these groups in providing home visits, outpatient service and free drugs for the poor. Recognizing the need of palliative care as a primary health care and the importance of home care services for patients with long term/ incurable diseases, the Government of Kerala recently brought out a Kerala State Policy for Pain and Palliative Care Services. The National Rural Health Mission (Kerala) has initiated a major project in Kerala this year to facilitate the development and expansion of community owned palliative care services in collaboration with Local self Government Institutions in the state.

In many ways, microfunding is the opposite of microfinancing where individuals take small loans to initiate a small set up to be self reliant.There could be so many initiatives in education and healthcare that could take a cue from the micro-funding model and make a big difference, just like micro-financing has demonstrated.

Dreams to reality….

September 6th, 2010

It’s a beautiful feeling when dreams begin to look real. This week, I spent many “two-hours” smiling to myself just thinking about and experiencing everything that was unfolding around me.
The first round of recruitment of visually impaired guides at the first Dialogue in the Dark centre in India got off to a flying start. The quality of candidates and the enthusiasm that I could feel from the team even though I was many hundred miles away from the scene of action has made me all excited and looking forward to the grand opening in November, 2010. I have often been asked about what’s so special about this exhibition that has made it survive the test of time and impact the millions that it has. I guess it has got to do with the fact that it’s not just about giving the disabled just another job or telling the sighted what it is to be blind. It has got to do with empowerment and respect for the other through a role reversal in a setting that is not preachy and contrived. I have seen the impact this programme has had in many countries where the blind are relatively well taken care of by the state, and I am filled with nervous optimism on what it can do in a country like India. Watch out this space for more updates!
I wrote sometime back about the status of palliative care in the world and how community-driven initiatives like the one run by the Pain and Palliative Care Society in Kerala can be a role model. The EIU report on this subject seems to have generated quite a bit of buzz and spurred an enthusiastic cartoonist to let pictures do the talking. Sometimes, pictures really do the talking, don’t they? http://www.facebook.com/album.php?aid=13338&id=109063229135563.
Inspired by some of the work that organisations like The Blue Yonder, Ecosphere, Help Tourism, etc. have done for the revival of economy through supporting local community initiatives, I really have come to believe that tourism in many ways can be a change maker in bringing about a paradigm shift in the average citizen of the world by making them more aware on how one can really contribute real time to making the world a better place to live. And it was a blissful day long crash course I had this weekend when the members of Green Circuit, an alliance of a few committed responsible tourism leaders across the Indian sub-continent shared their stories and experiences of how one can bring about sustainable change in remote areas while preserving the local culture and heritage through tourism. A real case study in measuring social impact that has been possible through commercial ventures, and involvement of local communities.

my love affair with words!

August 5th, 2010

Words are beautiful. They can evoke such an array of emotions, have life-altering effects, kill people or elicit crazy laughter. The first word that I fell in love with, was the word “enhance“!! I must have been in middle school and had always been a voracious reader. But my love affair with words started then. I had never used the word „enhance“ all that much in the past….and when I heard a classmate use it in a debate, it struck me how apt that word was in that context. And since then there have been numerous such flings I have had…some short-lived, and others that have stayed with me.
I look out for words that convey the meaning they do in ways more than one. In the way they sound, and the reaction they evoke…. Diffuse for eg….you can almost sense a blue ink seeping through a glass bowl of water! Or Nebulous ..a word that brings to mind visions of a bulbous amoeba like structure…or Tingling!!!
By the same yarstick, there are words I hate…..everyday words like Which…and not-so-everyday words like Hackeney. No apparent reason, maybe they were used in a context that brings up unpleasant memories! The best part is that a word can have this ability and the power to affect one in any way they want. Just that we dont realise it most of the time!! This is one of the reasons I love words.
Like my fellow lover of words, author Bill Bryson puts it…“Any language where the unassuming word fly signifies an annoying insect, a means of travel, and a critical part of a gentleman’s apparel is clearly asking to be mangled.“

And then there are words that have kept changing meanings over a period of time, which is why perhaps they dont evoke such a passionate response in one as do the others. Brave, for example, once implied cowardice — as indeed Bravado still does.

A word that perhaps describes this best is Nice, which is first recorded in 1290 with the meaning of stupid and foolish. A century later, it was being used to mean lascivious and wanton. Then at various times over the next centuries, it came to mean anything from extravagant, elegant, strange, slothful, unmanly, luxurious, modest, slight, precise, thin, shy, discriminating, dainty, and eventually in the last few centuries — pleasant and agreeable. Perhaps, that is why when someone says „you are nice“, one doesnt really know what exactly they mean!!!
That was a nice long blog post…………

when a social cause results in building a commercial global brand

May 16th, 2010

What do you do when you meet someone who sets up an innovative business to fund a movement to bring alive a dying river, and makes it a global brand in 5 years flat? You sit with a smile on your face and mind full of intrigue and having a firm belief that all is really well in this world! Its exactly what I felt when I finally met my cyber friend of many weeks, Gopinath Parayil, the man behind the Nila Foundation that was set up to raise awareness among local communities and the general public alike about the devastation that a dried up river system can cause. Because in India, as is true in many other parts of the world, the river and other water bodies are not merely a source of water. They are the thread around which history has been written, people lives have been intertwined and where the ecosystem draws its energy from. To build a sustainable movement around NIla Foundation, Gopinath set up a responsible tourism company called the Blue Yonder that is a credible global brand name today in the responsible tourism world.

It’s an incredible story. His. One of dogged passion and a survival instinct that only the bitten can possess. And an amazing case study in the power of word of mouth marketing and the business impact right market segmentation and positioning can have. But its different from any other case studies that I have read or come across, because it’s the first time a social project was the cause of the establishment of a commercial global brand, and not vice versa. It’s a story that inspires one to believe that you can be the cause of change, however daunting the cause might be.

And I came away truly inspired and hungry for more…..

The power of technology and the human spirit

May 5th, 2010

This has been a stressful week with many unpredictable issues cropping and unexpected surprises (obviously not all pleasant!!) springing up. And I have been up since 5 AM to do my bit as a judge on a panel with exceptional individuals across 5 geographical locations and 2 continents. We had the onerous task of identifying one business plan submitted by the contestants of the Acara Challenge, who are engineering students aiming to create a viable commercial business solution to a particular social issue that they think is crucial to address over a looong 4 hour web meeting. The topic was Water and I have to admit the grogginess I experienced when I woke up to log in to the call was gone in a matter of minutes!!

The marvel of technology connecting this motley group of individuals each of who in their own right is trying to initiate change, and the human enterprise made me realise that at the end, this is what really makes things happen; makes the world go around- This will to bring about change and the technology that will power it. And I am glad I got an opportunity to witness the optimism of youth combined with the maturity that can only come from experience this morning. The results will be out soon and I would love to see the project we chose, to see the light beyond the secure environs of the University it was created and make a difference to the lives of many with clean water and fresher air. In a manner that’s sustainable and scalable.

Life is good.

Its makes sense to be “good” in business

November 27th, 2009

When an oil company transforms its marketing to focus on health and improves its market share, and when a leading bank becomes carbon neutral and insists that the people it lends to also be taking measurable steps to reduce their carbon footprint, you know the world of business is changing. Marico and HSBC are not exceptions. They are becoming a part of an increasing brigade of businesses who are changing their business model to become more sustainable. Their focus on creating a social impact while meeting and improving bottom-line is not restricted to a few CSR projects that they might initiate. It’s about changing business process and weaving in the social impact within the fabric of the business itself. At the NHRD annual conference that’s happening in Mumbai even as I write this piece, there are only two key thoughts being discussed at the conference. To be more Inclusive and to be more Sustainable. It’s what the keynote speakers spoke on and it has been the underpinning of every concurrent session.
The big question to ask is…are today’s organizations prepared for this big shift that’s sweeping across, or are they still struggling to understand the gravity of these words and not entirely sure how they can adapt their business models to this New Normal. In my view the biggest challenge is bringing about a change of mindset among today’s leaders, for it’s their will and clarity of thought that will bring the rest of their organization up to speed. And this change of mindset needs to come from experiential learning and mentorship from those who are ahead in the maturity curve. Perhaps its time our B-schools and organizational design programmes in corporations take a relook at their programmes and address this with the urgency it deserves.
The fact that BMW Foundation managed to get a buy-in from 200 of their top global leaders to assemble in India for 3 days to talk about this subject should be a good indicator of the behaviour organizations are demonstrating to not just survive but have a competitive edge in the future.